What is it Like Starting a Business from Scratch?

What is it Like Starting a Business from Scratch?

Sacrifice, Sacrifice, Sacrifice 

I constantly read about successful women who have also sacrificed financial gain to go out on their own. For example, Deryl McKissack Greene made only $3,000 in the first year of her now-extremely successful architecture firm, McKissack & McKissack. In fact, that first year, she was so broke that she was forced to use her parents’ credit card for groceries.


More Money Going Out Than Coming In

Even a brilliant, wildly successful entrepreneur like Janice Bryant Howard—the first black woman to own a billion-dollar company—saw more money going out than coming in when she first started out. Her billion-dollar staffing business, ACT-1, wouldn’t have been possible if it weren’t for a $1,500 loan from her family. Her success didn’t happen overnight either. It took a lot of blood, sweat, and goals to get where she is today.


I can’t tell you how many times I’ve talked to people who say,

“Oh, I don’t want to spend all  

this money

 if I’m not making anything now.”


Each time, I tell them the same thing: “It is all about training your mind to think differently.”


Our society is trained to work forty hours a week and expect that paycheck on Friday. Click To Tweet We automatically object to any deviation from the norm.


Entrepreneurship doesn’t work the same way as a full-time salaried position, and making the adjustment to uncertain paydays and widely varying amounts can be very tough.

When I started my own business, I had to shift my thinking from “I’m wasting my day because I’m not making any money” to “I may be working for free now, but I’ll eventually have money coming in forever—and may never even have to work again.”


The brain is a muscle, so exercise it.


Reach for the challenge of taking a long-term versus short-term approach to your finances.

You have to be able to work for free in the beginning.

The potential to earn money down the road, even when you’re not working, is real.

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  • Aquanda Jones says:

    March 24, 2017 at 10:00 am

    You’re soooooo amazing I want to truly thank you for your tutorials and encouragements. I needed this today. I’m stepping out on faith and no longer depending on the traditional 9-5 and it’s scary but I know it’s what I have to do to become the successful entrepreneur I’m striving to become.

  • Neva Williamson says:

    April 7, 2017 at 1:09 am

    Hello Aquanda,

    Thank you for the compliment. I wish you much success. The road is difficult however success is so worth it.

    All the best to you.

  • Erica Wilson says:

    April 17, 2017 at 8:55 pm

    I really appreciate all the great advice you give. The journey I know will be difficult but I have finally decided to put in my resignation I believe it will be worth it.

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