The 21st century has revolutionized the way home owners, investors and real estate agents are selling and searching for properties. No longer are potential buyers and investors heading straight to a real estate company’s office to search for the most desirable properties in their preferred area. Now there are a multitude of tools that can be taken advantage of to find the property of your dreams.
If you’re interested in selling your investment property, you have to get with the times and capitalize on these new opportunities. But you shouldn’t completely ignore taking out newspaper ads either. Below are 4 tips for how to advertise property for sale the smart way.
1. Online is Your First Stop
The Internet should be the first spot where your ad is displayed and where your property is advertised. If you plan on hiring a real estate agent to help you sell your property, then they will be able to take care of this for you. Your home will be listed in an online MLS directory. Agents will also post your property on their company website, personal website, and possibly on other local websites.
If you plan on selling your property yourself, online is essential. There are numerous national and local websites that you can use for free to list your property. If you are on social media, don’t forget to advertise your property there!
Another option is to advertise through PPC (pay per click) ads. Google Adwords offers this service. Property owners can target their “ideal” home buyer by choosing when they want these ads for their property to appear and to whom.
2. Local Newspapers Work for Certain Demographics
Fewer individuals are reading the newspaper these days, opting for online subscriptions if anything and completely ignoring the classifieds. That said, those who are on the hunt for that dream property do still often check the real estate section of their local newspaper. This method for how to advertise property for sale is often the most expensive, but depending on your target buyer (i.e. an older generation who still appreciates newspapers in print) it may be the ideal way to go.
3. Flyers Work Best in Affluent Communities
More effective than newspaper ads though often more expensive, flyers can be a great way to attract attention to your property. These flyers are typically distributed only to individuals who live in homes within a few miles of your own. Depending on your area, the residents and the current market climate, this could be an incredibly smart move. If you live in an area where current residents are keen on purchasing investment property of their own, flyers are a great way for how to advertise property for sale.
4. Don’t Forget the “For Sale” Sign
Last but certainly not least, a “For Sale” sign that is clearly visible in your front yard is a fantastic (and free!) method to draw attention to your property. Make sure that the sign includes the number of your real estate agent or your number if you are selling the property yourself.